DESIGN STRATEGY & VISUAL IDENTITY
Matrice, 42 school’s innovation program.
How to train digital citizens and critical entrepreneurs? How to ally human and digital?
We built MATRICE in 42 (coding school) in 2016. It was the innovation program that brought together coders, designers, sales representatives, etc. around entrepreneurial projects promoted by major partners. For example, the Ministry of Culture on the use of digital technology in the cultural field, Roche on health, the French Navy on maritime data.
Visual identity:
MATRICE embodies the complexity of knowledge. Its logo represents the intersecting fields.
Each "matrice" is related to a project laboratory. Depending on its theme, different fields of knowledge are involved and draw a unique logo.
It was a collaboration with Emilie Codron, graphic designer @ 42.
How?
I had a transversal role in MATRICE development from the very beginning. 1- STRATEGIC DESIGN:
Strategic analysis and project planning, through the expression of its vision, and its visual organization (communication supports, website, social networks...)
2- DESIGN & LEARNING:
I introduced design in Matrice innovation process, into different scales. I also conducted design workshops and have also set up a small team of designers to support and share design vision with the various project teams.
3- GRAPHISM:
Express a message graphically and intuitively and create a shared universe. It passes through images, colours, shapes, which embody your identity and intention.
4- UX/UI :
Design impacts the experience, user journeys, and interactions that allow you to communicate with them. I am constantly looking to improve the different stages of the experience we want to offer.
#Strategic design
#Artistic direction
#Design thinking
#Visual identity
#Graphism
#Webdesign
#UX-UI
MATRICE Identity - 2016.2019
DESIGN & ENTREPRENEURSHIP
GENERATIVE LOGO
COLORS
TYPOGRAPHY
PROCESSUS
